RACHEL
LOZANO

DIGITAL MARKETING &

SOCIAL MEDIA EXPERT

ABOUT

Rachel Lozano is a Columbia graduate with a bachelor’s degree in Marketing and a minor in Fashion Studies. Rachel has experience with video/ photo editing, years of experience managing social medias, and has an eye for aesthetics which make her an excellent digital media marketer and content creator. Her love for social media and content creation began at just age 14, in 2014 when her lifestyle focused Instagram amassed 13k followers. When she is not creating, Rachel enjoys gardening and hanging out with her dogs.

EXPERTISE

Digtial
Marketing

Photography & Video

Social Media

Research & Trendspotting

BRANDS

RESUME

Freelance

Marketing Consultant

2014 - Present

Round Lake, IL

Sephora @ Kohl’s

Beauty Advisor

July 2022 - Present

Round Lake, IL

The Hokin Gallery

Marketing Director

August 2022 - December 2022

Chicago, IL

take a look at

my resume

Alejandro Pizarro State Farm

Sales & Service Representative and Marketing Consultant

May 2019 - August 2022

Round Lake, IL

SKILLS

Marketing

Digital Marketing Strategy
Marketing Automation (HubSpot, etc.)
Trend and Consumer Behavior Analysis
CRM Tools (SalesForce)
Social Media Marketing
Regulatory & Compliance Risks

Design, Photography, & Video

Photoshop
Illustrator
Premier Pro
DSLR Cameras

Social Media

Social Media Planning
Social Media Strategy
Social Media Insights
Social Media Design
Researching Social Trends
Influencer Marketing

Soft Skills

Fluent in English & Spanish
Effective Communication
Quick Learner and Adaptability
Attention to Detail and Organization
Negotiating

PORTFOLIO

Marketing Decks

I have a plethora of marketing knowledge and skills that are necessary to create beautiful and convincing decks that capture the audience's attention and properly convey the brand's personality.

Market Research

As a marketing professional, I understand the importance of thorough market research. My passion for information and research has allowed me to develop a keen eye for detail and a deep of consumer behavior. With my skills in data analysis and market research, and love for organization I know I can bring you value.

Trendspotting

Trendspotting and market research go hand in hand, so of course it is something I love. Trendspotting is an essential part of market research, and it can help businesses stay ahead of the curve. I love to utilize many sources like social media, fashion shows, politics, and much more to help determine trends.